EYES on GENEs

Genetic testing 101 KOL VIDEO

I led storyboard development, establishing the visual language through bold iconography and on-screen talent; planned wardrobe/makeup to ensure alignment with the story and tone.
On set, I partnered with the producer and talent, making real-time creative adjustments. In post-production, I selected the soundtrack and worked hands-on with the edit to refine pacing, transitions,
and visual effects, ensuring a polished and cohesive final result. To view the video, click the Videos & Support tab, then select the third video.

Eyes on Genes figma website

I was responsible for designing the www.eyesongenes.com/hcp/home HCP website using Figma. I curated the best hero shots from hundreds of real patient photographs and hours of
video footages. Additionally, I created all the custom medical illustrations and directed the overall look and feel, and interactions of the website to ensure an authentic and impactful user
experience. The design elements were adapted for the patient portal.